Jonah Sachs, Winning the Story Wars, tells why those who tell – and live – the best stories will rule the future shows how marketing can do better in the 21st century world. It can be something more than a mere sales pitch to middle-aged suburbanites looking for a quick fix for home repairs and life hacks. He believes that stories, if told the right way, can make the world a kinder, gentler place. The myths of old will re-emerge one day soon into a new age of blissful cooperation and global wealth. Winning the Story Wars is a book about marketing, the art of stories and, most important, the brand called “You”.
Continue reading My Notes On: Winning the Story Wars by Jonah Sachs (2012)